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OKLAHOMA STATE PRSSA
Public Relations Student Society of America
DUCK BRAND
PRSSA worked with the School of Media and Strategic Communications and other campus organizations to help create a campaign raising awareness for Duck Brand college themed duct tapes and the SMSC Homecoming Tailgate.
PRSSA utilized campus organizations, alumni, professors and spokespeople such as Matt Fletcher to promote Duck Brand.
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Spokespersons were encouraged to use Duck Brand duct tape creatively to make hats, footballs and microphones that expressed themselves.
The SMSC created a hashtag, #OSUstuckonDuck, to promote the Duck brand and made a photo opportunity background utilizing the OSU Duck Brand duct tape.
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To encourage social media sharing and photos, students tabeled on campus sidewalks and passed out free mustaches.
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